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Lidl is a leading global discount supermarket chain renowned for delivering high-quality groceries, household essentials, and fresh produce at unbeatable low prices through efficient operations and a no-frills shopping experience. Founded in 1930 in Germany as a grocery wholesaler by Josef Schwarz, it evolved into a discount retailer in 1973 under the leadership of his sons, Dieter and Ingrid, with the first Lidl store opening in Ludwigshafen. Today, as part of the Schwarz Group—the world's fourth-largest retailer—Lidl operates over 12,000 stores across more than 30 countries in Europe, the US, and beyond, employing hundreds of thousands and generating billions in annual sales through its focus on value-driven expansion.